Driving ESG-led transformation in India’s hospitality sector—aligning hotel operations with global benchmarks while enhancing guest perception and investor confidence.
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Profile & positioning
Poorva Awasthi is a Sustainable Hospitality Strategist with extensive experience in hotel operations, ESG integration, and sustainability-led transformation in the Indian hospitality sector. She works with hotels to design and implement ESG strategies that enhance guest perception, improve investor confidence, and align properties with emerging regulatory frameworks and global sustainability benchmarks.
She is the Founder of Avighna Hospitality Services, a specialized consultancy focused on embedding sustainability and ESG frameworks within hospitality operations and brand strategy. She is currently consulting on projects in Lucknow across IHCL Gateway and ITC Welcomehotel, and with operational properties ITC Fortune and Sarovar Portico.
Previously Vice President – Operations at BBD Hospitality Group, leading operations across ITC Fortune Park and Sarovar Portico with a focus on brand compliance, operational excellence, guest experience, and strategic expansion.
Founder of Avighna Hospitality Services • Advisory, audits, capacity building, and ESG communication for guests & investors.
What I can help you with
Design and implement context-specific ESG frameworks tailored to property class and market realities.
Map KPIs to Indian BRSR and align disclosures to globally recognized standards.
Practical roadmaps to reduce waste, water, and energy while elevating guest experience.
Craft guest- and investor-facing narratives that are credible, data-backed, and brand-aligned.
Partner with alliances to pilot scalable models at city/destination level.
Upskill hotel teams to operationalize ESG across departments and vendors.
Selected engagements
Upcoming • ESG Strategy
Upcoming • ESG Strategy
Operational • Enhancements
Operational • Enhancements
Thought leadership
Research focus: Developing and validating a context-specific ESG framework for mid-scale and regional hotels in India.
Associated with Green Hospitality (Greater Bay Area alliance) as it expands into India in partnership with the World Sustainable Hospitality Alliance; in discussions to lead the India chapter.
Advisory • Audits • Workshops • Speaking
Open to short-term advisory, long-term engagements, and speaking opportunities.